For most businesses, the real choice isn’t whether to take social seriously. It’s how to resource it properly.
David Alexander is the founder of Alexander Marketing, a UK agency specialising in social media and digital marketing. His expertise spans marketing and brand strategy, web development, project management, and AI strategy, including SEO and the emerging fields of AEO and GEO (optimising to stay visible inside AI answer engines).
AI didn’t break social media. But used lazily, it’s hollowing a lot of brands out from the inside, one forgettable post at a time.
David Alexander is the founder of Alexander Marketing, a UK agency specialising in social media and digital marketing. His expertise spans marketing and brand strategy, web development, project management, and AI strategy, including SEO and the emerging fields of AEO and GEO (optimising to stay visible inside AI answer engines).
It comes down to one question, and the answer isn’t always comfortable: when your next customer searches, can they find you?
David Alexander is the founder of Alexander Marketing, a UK agency specialising in social media and digital marketing. His expertise spans marketing and brand strategy, web development, project management, and AI strategy, including SEO and the emerging fields of AEO and GEO (optimising to stay visible inside AI answer engines).
If your likes are down, treat it as an invitation rather than a verdict. The platforms haven’t abandoned you. They’ve raised the bar from cheap taps to genuine value and rewired what they reward to match.
David Alexander is the founder of Alexander Marketing, a UK agency specialising in social media and digital marketing. His expertise spans marketing and brand strategy, web development, project management, and AI strategy, including SEO and the emerging fields of AEO and GEO (optimising to stay visible inside AI answer engines).
Your next customer may already be in your inbox, waiting on an answer. Whether someone gets back to them before they lose interest is, in the end, what makes the difference.
David Alexander is the founder of Alexander Marketing, a UK agency specialising in social media and digital marketing. His expertise spans marketing and brand strategy, web development, project management, and AI strategy, including SEO and the emerging fields of AEO and GEO (optimising to stay visible inside AI answer engines).