Search Engine Optimisation (SEO) is the process of getting your website to show up at the top of search results every time people type a keyword or phrase in Google or other search engines. Without SEO, your website remains invisible and drowned out by competition. With the digital landscape constantly evolving, ranking on search results is not an easy task. Ads, local listings, news and videos now occupy the top part of the search engine results – leaving less room for organic results.