Knowing what your goals and targets are is the beginning of any marketing strategy. We work with you in identifying clear, realistic and attainable goals that can be tracked and measured.
We do a comprehensive review of all your past and current activities in all digital channels, evaluate its performance, and check if it coincides with your digital marketing campaign goals.
We perform an extensive research on your direct and indirect competitors. By knowing the streategies they employ, we can now set some references for your future digital marketing campaign.
We analyse the digital footprint and behaviour of your target audience – what digital channels they use to search, what they are looking for, when they are most active, and more.
Based from the findings above, we then develop targeted strategies to fill in the gaps from where your business is currently positioned. We identify all digital marketing channels you need in order to reach your audience.
The strategy is applied and implemented. We work with you closely to evaluate the results, continue what works and refine what does not. We also change some strategies based on the dynamic shifts in marketing trends.
