We’ve been working with Colin and his team at Dornoch Castle Hotel for about 12 years now. Their website has been through various re-designs and developments over the years and we work closely with them on their digital marketing.
Family owned and run, Dornoch Castle Hotel has been carefully refurbished to maintain the character of the Castle, at the same time, making it a historic and comfortable residence.
Dornoch Castle Hotel is a family owned and run business. It is a beautiful Luxury Scottish Castle Hotel located in the village of Dornoch on the north east coast.
We’ve been designing and developing their website for years now and every few years we revamp both the look and content to keep things fresh and of interest to their new and regular visitors.
The goal is always to improve the effectiveness of the website and their other digital marketing channels – search, social media and email marketing.
In our latest version of the Dornoch Castle Hotel website much more priority has been put on photography. The design is modern and is easy for users to navigate to find the information they are looking for. It is also fully responsive working equally well on desktop, tablet and mobile.
Being developed on the WordPress platform means it is easily updated by the in-house team without any need for tech skills.
The results of our ongoing digital marketing campaign speak for themselves:
SEO – The site ranks on the first page of Google search results for many competitive keywords and key phrases.. Website visits have also increased significantly over the last few years through our ongoing SEO work.
Email Marketing – Newsletter subscriptions are steadily increasing, and the regular newsletters are sent out to promote offers and news. They always result in a good level of real time bookings and enquiries.
Social Media – Facebook, Twitter and Instagram all continue to work well in engaging Dornoch’s social media savvy customers. Their follower numbers continue to steadily grow as does engagement. We work closely with their in-house team to keep the message on track and to provide ideas and a cohesive ongoing strategy.
University of Leeds – International Medieval Congress
